Interview with Mateu Hernández Maluquer of Barcelona Global on City Brand...
Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for...
View ArticleHow Gamified Placemaking Can Reconnect Us with Cities
Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies...
View ArticleInterview with Louise Juhl of Copenhagen Capacity on Talent Attraction...
Louise Juhl in this interview tells us how Copenhagen Capacity helps the Greater Copenhagen region attract international talent, business and investment. She also discusses the challenges involved in...
View ArticleHow the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital
The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it...
View ArticleInterview with Rebecca Smith on the New Zealand Story, Country Branding and...
Rebecca Smith in this interview discusses New Zealand's approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how...
View ArticleWhy Chinese Cities Need More City Branding: Example Ningbo
Ramon Thomas on why Chinese cities, such as Ningbo, should focus more on strategic city branding to benefit from international recognition on top of their strong economic development performance.
View ArticleBeyond Tacos and Burritos: How Circus Show LUZIA and Movie COCO Influence the...
We take a closer look at Mexico's changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.
View ArticleTPBO Reader Satisfaction Survey: Our Strengths and Where We Can Improve
We asked, you answered. Here the results of our The Place Brand Observer reader satisfaction survey conducted in December 2017. Find out where we do well and where we can (and will!) do better.
View ArticleHow the German City of Bielefeld Used Participatory City Branding Strategies...
Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and...
View ArticleSofia City Branding, Placemaking and Urban Transformation: A Personal Account
Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential...
View ArticleInterview with Tobias Grut on The Nordics Region Branding Challenges and...
Tobias Grut, Project Manager of Branding the Nordic Region, on how The Nordics as region brand is helping Scandinavian countries gain traction internationally, the challenges of region branding and...
View ArticleJust ESTonishing: How Dutchman Peter Kentie Came Up with Pro Bono Nation...
Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and...
View Article4 Factors Influencing Place Branding Practice in 2018: Macro Trends and...
Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four. The post 4 Factors Influencing Place Branding Practice in...
View Article4 Factors Influencing Place Branding Practice in 2018: Changing Role of...
The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018. The...
View Article4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution...
Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers. The post 4...
View Article4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche...
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers. The...
View ArticleNordic Place Branding Conference, Copenhagen March 2018: Highlights
Summary of the Nordic Place Branding conference in Copenhagen, Denmark, March 2018, covering topics such as talent attraction strategies, brand management and destination marketing ideas. The post...
View ArticleInterview with Julian Stubbs on City Branding of Liverpool, Stockholm, Place...
Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018....
View ArticleSustainable Tourism Index Reveals Countries Leading in Destination...
Sustainable Tourism Index: country destinatins leading in sustainability, according to research by the Economist Intelligence Unit. The post Sustainable Tourism Index Reveals Countries Leading in...
View ArticleInterview with Olle Zetterberg on Stockholm Business Region Marketing and...
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid. The post...
View Article