How’s Life: OECD 2017 Study Findings, Trends and Well-Being Challenges
How's Life 2017 OECD study author Carrie Exton shares key findings on citizen well-being in leading countries around the world and outlines trends and challenges to overcome. The post How’s Life: OECD...
View ArticleInterview with Chris Brown on the Branding and Marketing of Liverpool City...
Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region - the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to...
View ArticleInterview with Marc Thébault on Place Marketing in France: City Branding...
Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to...
View ArticleInterview with Jonathan McClory on Soft Power, Nation Branding and Country...
Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation. The post Interview with Jonathan...
View ArticlePlace Branding Gathering Momentum: 2018 Research Priorities and Future...
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018...
View ArticleInterview with Andrej Kóňa on Destination Slovakia, Nation Brands and Country...
Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand. The post Interview with Andrej Kóňa on Destination...
View ArticleWhy One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here's how to do it better. The post Why One Size Fits All City...
View Article4 Tips How to Maintain Established Place Brands: ‘Second Phase’ Place...
International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities. The post 4 Tips How to...
View ArticleInterview with Don Dioko on Macau, Tourism Marketing and Destination Branding...
Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region...
View ArticleJapan Country Performance, Nation Brand Image and Reputation
Japan's country performance, economic competitiveness, soft power, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation...
View ArticleIntroducing Speaker Profiles: Place Brand Directory
NEW: Speaker profiles. Experienced place brand thinkers, managers and advisors present their speaking skills and availabilities for keynotes at conferences, workshop or master classes. The post...
View ArticleInterview with Chunying Wen on Place Branding Research and City Branding in...
Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the...
View ArticleUnited Kingdom Country Performance, Nation Brand Image and Reputation
United Kingdom country performance, economic competitiveness, soft power, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability,...
View ArticleDestination Marketing: Burden or Opportunity for Tourism Sustainability?
Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant...
View ArticleInterview with Efe Sevin on Exurban Place Branding Opportunities, Brand...
Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his...
View ArticleNigeria Country Performance, Nation Brand Value and Reputation
Snapshot of Nigeria country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental...
View ArticleHow Expos Can Serve as Opportunity for Citizen Involvement and Place Branding
Expos as opportunity for citizen involvement and place branding is the topic of research presented by Magdalena Florek and Marta Herezniak in the academic journal 'Place Branding & Public...
View ArticleFrance Country Performance, Competitiveness, Nation Brand Image and Reputation
France country performance, economic competitiveness, soft power, nation brand image and reputation: summary of international indices and studies on topics such as livability, sustainability, nation...
View ArticleIsrael Country Performance, Economic Competitiveness, Brand Image and Reputation
Snapshot of Israel country performance, economic competitiveness, nation brand value and reputation, according to international indices and studies on livability, economic development, environmental...
View ArticleInterview with Vadim Volos on Country Brands, National Image and Tracking...
Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand...
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