A Systemic Analysis of Overtourism and Tourismophobia: And What Destinations...
Gunter Soydanbay analyzes the root causes of overtourism and tourismophobia, and offers destinations possible solutions, drawing on behavioral psychology.
View ArticleCountry Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners,...
Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.
View ArticleInterview with Nicolas Bideau on Brand Switzerland, Nation Branding and...
Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
View ArticleReflections on City Nation Place Global Forum 2017 in London, UK
Place branding researcher Maja Jović shares her impressions from the City Nation Place Global Forum, which took place in London, UK, 9 November 2017.
View ArticleNorthamptonshire: Example of a County and Destination in Need of Strategic...
Student Observer Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
View ArticleHow to Maintain a City, Region or Country Brand: 5 Keys to Successful Place...
How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
View Article4 Key Challenges Threatening Place Branding Success: Pitfalls Place Brand...
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
View ArticleInterview with Isabella Falco on the Success Strategy Behind Brand Peru...
Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru's country branding success.
View ArticleOvertourism in European Cities: Study Reveals Root Causes, Consequences and...
Ko Koens of NHTV Breda University discusses findings of a recent study on overtourism in major European cities, the root causes, consequences and feasible solutions.
View ArticleInterview with Helena Nordström on Place Branding in Sweden and...
Helena Nordström of the Swedish consulting business Placebrander in this interview shares her experience with place branding in Sweden.
View ArticleGood Country Index 2017 Findings: Simon Anholt on Good Country Leaders and...
Good Country Index 2017 ranking results: Simon Anholt shares his thoughts on the latest Good Country study, the leaders, laggards and broader implications.
View ArticleReflections on 2nd International Place Branding Association Conference in...
Aleks Vladimirov reflects on the 2nd International Place Branding Association conference which took place in Swansea, Wales, in early December 2017.
View ArticleMy Key Takeaways from the Doctoral Colloquium of the International Place...
Shalini Bisani shares her key takeaways from the doctoral colloquium of the International Place Branding Association conference which took place in Swansea, Wales, early December 2017.
View ArticleNEOM: A Tale of Archetypes – Arcadia and Utopia
NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.
View ArticlePsychology and Cities: Charles Landry Explores the Hidden (Urban) Dimension
Charles Landry in this guest post connects the dots between cities and psychology, and calls for a stronger focus on the psychological resilience of cities as safe havens in turbulent times.
View ArticleInterview with Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands...
Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
View Article31 Innovative Destination Marketing Campaigns and Place Branding Strategies...
31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.
View ArticleInterview with Mateu Hernández Maluquer of Barcelona Global on City Brand...
Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for...
View ArticleInterview with Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands...
Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
View Article31 Innovative Destination Marketing Campaigns and Place Branding Strategies...
31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.
View Article