Interview with Adriana Campelo about Heritage and Co-Creational Place Branding
Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.
View ArticleEvent Alert: City Nation Place Annual Forum in London, 9 November 2017
City Nation Place Global Forum London, United Kingdom, 9 November 2017: get together of place branding professionals from around the world. Here's why you should attend.
View ArticleInterview with Peter Pirck on City Branding Practices and Trends in Germany
Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place...
View ArticleReflections on 4th Institute of Place Management Conference in Manchester, UK
Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive...
View ArticleInterview with Günter Soydanbay on How to Succeed in City Branding, with...
Günter Soydanbay in this interview discusses city branding challenges and approaches, and shares valuable insights from his work with cities such as Izmir and Gaziantep in Turkey.
View ArticleHow Sustainable Urbanisation and Place Branding Shape Cities in Southeast Asia
Sustainable urban development and place branding are on the rise in major cities across Southeast Asia, reports Dominic Mason from Singapore.
View ArticleInterview with Greg Clark on City Branding and Urban Development: Challenges...
Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.
View Article8 City Marketing Trends and Developments in 2017
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges...
View ArticleInterview with Eduardo Oliveira on Place Branding and Strategic Spatial Planning
Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.
View ArticleHow Overtourism Affects Destination Reputation and Competitiveness: Issues,...
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how place branding and destination marketing strategies can help.
View ArticleInterview with Lauren Millier on Economic Development and Urban Planning
Lauren Millier in this interview discusses economic development, its challenges and links to urban planning and place branding. Part of a special series in collaboration with the International Economic...
View ArticleHow Incredible India and the Reputation of London Led Me to PhD in Place...
Shalini Bisani tells us how the "Incredible India" marketing campaign and the reputation of London led her to pursue a PhD in Place Branding in the UK.
View ArticleInterview with Michael Persson Gripkow of Visit Sweden on Country Brands and...
Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
View ArticleCountry Brand Report Latin America: 2017 Reputation Winners, Losers and Trends
Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
View ArticleHow Transparency Impacts Place Attractiveness: Example Switzerland
How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public...
View ArticleUndertourism: How to Make Archaeological Sites and Museums More Attractive as...
While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates...
View Article3 Nation Branding Pitfalls Country Branding Professionals Should Avoid
Aparna Dutt Sharma discusses three nation branding pitfalls - challenges which country branding professionals frequently encounter in their attempts to position their country favorably in the eyes of...
View ArticleInterview with Diane Edwards on Brand Jamaica, Country Branding and...
Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the...
View ArticleTop 5 City Branding Case Studies and Examples To Learn From: How They Do It
Here's our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.
View ArticleInterview with Mariette du Toit-Helmbold on Destination Marketing Strategies,...
Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.
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