Sustainability and Marketing in Tourism: Paradoxes, Challenges and Opportunities
Sustainability and marketing in tourism and the implications for destinations are the topics discussed by Professors Xavier Font (Surrey University) and Scott McCabe (University of Nottingham), who...
View ArticleInterview with Conny Moonen of Connect Limburg on Cross-Border Regional...
Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
View ArticleFuture of DMOs: Why and How City Destination Marketing Organizations Should...
How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
View ArticleEvents as City Branding Opportunity: 4 Things Small Cities Need to Avoid
Can events support the city branding of small cities? Yes, argues Christian Dragin-Jensen, if city officials manage to avoid four common pitfalls. With examples from Denmark.
View ArticleInterview with Eli Avraham on Place Image and Media Coverage of Cities and...
Professor Eli Avraham of Haifa University in Israel on media coverage of cities and countries, and how place branding can help overcome a negative image.
View ArticleBrand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World –...
Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.
View ArticleInterview with Frans van der Avert on Amsterdam City Marketing and...
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.
View ArticleBranding AINNIA: A Fairy-Tale Place That Never Came True
Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
View ArticleHow the Town of Shrewsbury (Re)Discovered Charles Darwin as City Branding...
Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the...
View ArticleInterview with Annette Pritchard on Tourism, Media Representations of Places...
Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media...
View ArticlePromoting Destination Turkey in Israel: Lessons Learned
Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the...
View ArticleInterview with Gert-Jan Hospers on Urban and Regional Development and Place...
Geography Professor Gert-Jan Hospers, the Netherlands, discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
View Article5 Reasons Why Advertising Is Not Enough for Destination Branding Success
Here's why relying on advertising alone won't lead to destination branding success. Marcus Osborne outlines the importance of a proper place brand strategy.
View ArticleInterview with Massimo Giovanardi on Destination Marketing, Country-of-Origin...
Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.
View ArticleDestination Marketing Explained: Meaning, Trends and Challenges
Snapshot of expert views on destination marketing: what it is, how it benefits communities, the trends, challenges and way ahead for destination marketers and DMOs.
View ArticleInterview with Paul Temporal on Nation Branding, Country Brands in Asia and...
Paul Temporal, Oxford University Associate Fellow and brand consultant, shares his thoughts on nation branding characteristics, country brands in Asia and the growing market of Islamic branding.
View Article2017 Country Reputation Ranking: Leaders, Highlights and Trends
Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
View ArticleInterview with Gene DePrez about Economic Development, Place Branding and...
Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
View ArticleInterview with Carlos Delgado about Equitable Economic Development in U.S....
Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.
View ArticleHow Place Branding Can Support the Sustainable Development of Cities, Regions...
Snapshot of expert views on on how place branding and marketing can support the sustainability and sustainable development of cities, regions and destinations.
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