Interview with Gregory Pomerantsev on Aviation, Travel and Place Branding
Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
View Article3 Years The Place Brand Observer: Our Anniversary Offer for Premium Subscribers
Celebrating three years The Place Brand Observer: Our special offer for place branding professionals.
View ArticleHow Hamburg Moved from Traditional Destination Marketing to Strategic City...
How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
View ArticleInterview with Irina Shafranskaya on City Happiness and Place Branding in Russia
Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.
View ArticleCurrent State of Place Branding Practice in Russia: Trends, Challenges and...
Place branding in Russia: Natasha Grand and Irina Shafranskaya share their views on the current state of city and country branding practices in Russia.
View ArticleCities of Influence: Talent Attraction Winners and Priorities in Europe
Roger Hobkinson of Colliers International discusses European cities, talent attraction leaders and the priorities for city developers and brand managers.
View ArticleInterview with Gordon Innes on City Branding, Placemaking and Economic...
Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.
View ArticleInterview with Jeremy Tamanini on the Green Economy, Sustainability and...
In this interview Jeremy Tamanini shares his thoughts on the Green Economy, sustainability performance and the implications for city competitiveness and country reputation.
View ArticleIntroducing TPBO Basic: Low-Cost Option to Access Premium Content
Learn about our Basic Plan, the low-cost option for access to The Place Brand Observer premium content: latest place branding stories, cases, research insights.
View ArticleInterview with Fred Dixon on New York City Branding and Reputation Management
Fred Dixon in this interview shares his thoughts on city branding, place identity and reputation management of New York City.
View ArticleHow to Measure Place Branding Impact Through Rankings and Indices
Overview of indices and rankings which can be useful for measuring the impact and effectiveness of place branding activities, by Robert Govers.
View ArticleInterview with Øyvind Såtvedt on Brand Development and Management of the Oslo...
Øyvind Såtvedt on developing and managing the brand of the Oslo Region, the challenges and trends affecting place branding in Scandinavia, Europe.
View ArticleCountry Brands 2017: Who Leads in Tourism and Trade? Winners and Trends
Jose Torres of Bloom Consulting discusses the 2017 Country Brand Ranking for Tourism and Trade: the country brand winners, losers and trends.
View ArticleInterview with Hume Johnson on Brand Jamaica and Nation Branding in the Americas
Brand Jamaica, nation branding and destination branding in the Americas are the focus of this interview with Dr Hume Johnson. Learn about Jamaica's brand challenges and opportunities.
View ArticleWhich Are the Best Cities in America to Live, Work and Study in 2017? City...
Which are the best cities in America to live, work and study in 2017? Chris Fair of Resonance Consultancy summarizes key findings in the Best Cities Report.
View ArticleDigital Country Index 2017: Winners, Losers and Trends
José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
View ArticleInterview with Björn P. Jacobsen on Inter-Regional and Cross-Border Place...
Björn P. Jacobsen of Stralsund University in Germany discusses the benefits and challenges of interregional and cross-border place branding in Europe.
View ArticleWhy Placemaking and Place Branding Should Work Hand in Hand – Through...
Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of...
View ArticleInterview with Dominic Medway on City Marketing and the Future of Town...
Professor Dominic Medway of Manchester Business School discusses the role of city marketing and place branding in the repositioning of town centres in the UK.
View ArticleHow to Integrate Placemaking and Branding Through Experience Masterplanning
How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
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