Interview with Michael Edwards on How the Loop Alliance Supports Placemaking...
Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.
View ArticleBridging Perception Gaps: How to Overcome Place Image Challenges
How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
View ArticleInterview with John Pearce on Provenance Marketing and How the Made in...
John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain...
View ArticleWhat Is A Brand – And What It Is Not: Branding Explained
What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone...
View ArticleLisbon City Guide: Economic Performance, Brand Strength, Reputation
Lisbon: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Lisbon's economic performance, its livability, sustainability, appeal for...
View ArticlePublic Vs. Private Sector Branding Explained: Similarities and Differences
Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.
View ArticleSwitzerland Tops Most Innovative Countries Ranking 2019
Switzerland is world's most innovative country for the second year, according to the 2019 Global Innovation Index. Here a summary of what makes Switzerland so innovative, and some of the other key...
View ArticleInterview with Christopher Browning on Humour, Nation Branding and the...
The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the...
View ArticleHow Social Media Affect Place Brands: Opportunities and Risks
How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook
View ArticleInterview with Bill Geist on the Future of Destination Marketing and the Next...
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
View ArticlePlace Branding Research Priorities 2019: Key Questions and Knowledge Gaps
Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
View ArticleInterview with Andrea Lucarelli on the Politics of Place Branding, Research...
Andrea Lucarelli of Lund University in Sweden, in this interview discusses his research into the political dimension of place branding, latest research trends and the role of social media.
View ArticleHow Travel Bloggers and Influencers Shake Up Destination Marketing: Research...
How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau...
View ArticleInterview with Sean Randolph on Economic Development Challenges and Successes...
Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
View ArticleTalent Attraction: How the International Citizen Hub Lund Helps to Attract...
Lisa Andersson in this interview introduces us to the work of the International Citizen Hub Lund, a leading talent attraction and retention initiative in southern Sweden. Learn how they do it, which...
View ArticleInterview with Begüm Tatari on the Brand Positioning and Marketing Strategy...
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the...
View ArticleMy Short Introduction to Country Branding: In The Place Economy Book by Hoyne
Branding with borders - a chapter by TPBO editor Florian Kaefer on country branding in the Place Economy book by Andrew Hoyne (volume 2).
View ArticleInterview with Xavier Theret on Territorial Marketing and How Nantes Has...
Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity...
View ArticleInterview with Mikael Andéhn on the Meaning of Place, Capitalism and the...
Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.
View ArticleInterview with Guido van Garderen on the Grand Challenges of Branding and the...
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
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