How Astrotourism is Creating Business Opportunities in Chile: Interview with...
Sophie Souyet of Amatista Travels in this interview shares why astrotourism is a great opportunity for the development of Coquimbo region in Northern Chile. She also gives useful advice on how to...
View ArticleAstronomy as Economic Development Opportunity for Chile: Interview with Luis...
Luis Chavarría, Director of the Astronomy Program at the National Commission for Scientific and Technological Research CONICYT, in this interview shares his thoughts on how growing interest in...
View ArticleChile Country Performance, Brand Stength and Reputation
Chile’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
View ArticleThe Place Economy Volume Two: A New Style of Placemaking Is Shaking Up...
The Place Economy, Volume 2 - the long awaited second book of a series of three is now available. Andrew Hoyne in this interview shares how the art and practice of placemaking and place branding has...
View ArticleCity Nation Place UK Inaugural Conference May 2019: Reflections
City Nation Place forum UK 2019: Aleks Vladimirov shares his reflections, urging place brand managers to show more courage in embracing the realities of their place, and abstaining from marketing...
View ArticlePeru as Destination, its National Identity and Branding: Country Report
Peru: a country and destination with a strong indigenous population, lush rain forest, huge biodiversity, a rough and beautiful coastline,
View ArticleInterview with José Koechlin von Stein of Inkaterra Hotels about Tourism,...
José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of...
View ArticleInterview with Xabier Díaz de Cerio about Peru as Destination and its...
How Peru has changed and evolved over the last twenty years, its challenges and potential - the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.
View ArticleHow Peru Has Strengthened its Country Brand and National Identity: Interview...
Ernesto Melgar in this interview shares his thoughts on Peru's history, challenges and ambitions and how smart country branding has helped it regain and strengthen its self-esteem and sense of national...
View ArticleA Brief History of Peru’s Recent Economic Development and New Sense of...
Brand Peru, the country's economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
View ArticlePeru Country Guide: Economic Performance, Brand Strength, Reputation
Peru country guide: its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
View ArticleMontevideo City Guide: Economic Performance, Brand Strength, Reputation
Montevideo: how attractive is Uruguay's capital city for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Montevideo's economic performance, its...
View ArticleDestination Brand Personality: Why It Matters and How to Build It
Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical...
View ArticleToronto City Guide: Economic Performance, Brand Strength, Reputation
Toronto: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Toronto's economic performance, its livability, brand strength and reputation.
View ArticlePlace Branding for Small Cities, Regions and Downtowns: New Book by Bill Baker
Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions...
View ArticleSlovenia: Smart Destination Branding for Sustainable Tourism – Special Report
Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special...
View ArticleTel Aviv City Guide: Economic Performance, Brand Strength, Reputation
Tel Aviv: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Tel Aviv's economic performance, its livability, sustainability, appeal for...
View ArticleInterview with Erling Fossen on Oslo, Building City Brand Reputation and...
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on...
View ArticleHow-To Guide for Teaching Place Branding at University
How-to guide for teaching place branding at university, by Magdalena Florek and Efe Sevin. Includes details on course structure, course materials and assessments.
View ArticleCosta Rica Country Guide: Economic Performance, Brand Strength and Reputation
Costa Rica country guide: its economic competitiveness, talent attractiveness, environmental performance and nation brand strength, according to international rankings and indices.
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