How Tourism Advertising Impacts Destination Image and Country Reputation:...
How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
View ArticleInterview with David Ferreira on How Mississauga in Canada Approaches City...
Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends...
View ArticlePlace Branding Around the World: Lessons from City Nation Place Events 2019
Clare Dewhirst, founder and organizer of the popular City Nation Place events and networking opportunities for place branders, in this guest post shares a few key insights and lessons from recent...
View ArticleInterview with Stella Kladou on How Culture Impacts City Branding
Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
View ArticleCity Nation Place Global Conference London, November 2019 | Preview
Preview of the City Nation Place global conference in London, November 2019 with announcement of finalists of the City Nation Place Awards.
View ArticleHow Can Places Attract and Retain Talent? Introduction to Talent Attraction...
How can places - cities, regions and countries - attract and retain talent? Morten King-Grubert of the Nordic place management consultancy Future Place Leadership illustrates keys to talent attraction...
View ArticleInterview with Gwen Zuring on Brabant Regional Branding and Place Brand...
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
View ArticleHow to Use Storytelling for Place Branding: Five Ways to Spread Place Stories
Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.
View ArticleInterview with Ronald Theodore on Destination Grenada and Investment...
Ronald Theodore in this interview highlights the strengths of Grenada as destination for investment and discusses the broader trends and issues concerning attracting investors and businesses to the...
View ArticleHow Place Branding Can Support Conflict Resolution and Peacebuilding
How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place...
View ArticleHow South Africa Approaches Destination Marketing and Nation Branding |...
Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment...
View ArticleHow KwaZulu-Natal in South Africa Approaches Destination Marketing |...
Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this...
View ArticleZürich City Performance, Brand Strength and Reputation
Zürich: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Zürich's economic performance, its livability, sustainability, appeal for...
View ArticleDestination Sustainability: What DMOs Can Do to Make Their City or Region...
What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable - useful advice from the panel of sustainable tourism specialists, which we...
View ArticlePlace Brand Management: How to Initiative Brand Action Planning, How to Control
Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel
View ArticleWhy City Branding Needs to Team Up with Urban Sociology | Interview with Ruya...
Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are...
View ArticleWhat Benjamin Franklin Would Think About Digital Nomads
Julian Stubbs introduces us to the history and preferences of digital nomads and e-ployees. First of a series of blog post by the founder and director of cloud-based communications agency UP THERE,...
View ArticleHow To Make Cities More Liveable and Sustainable | Interview with Jan Gehl
Jan Gehl reflects on his long career as architect and urban design consultant and shares his thoughts how to make cities more liveable and sustainable: success factors and challenges ahead.
View ArticleWhy Simon Anholt is Both Right and Wrong About Place Branding: Reflections on...
Key takeaways from the 5th City Nation Place Global Forum in London, November 2019. Natasha Grand reflects on how the practice of place branding has changed over the years, and where the field is...
View ArticleOn Sensory Branding and the Role of Psychology | Interview with Luca...
What does place branding have to do with psychology? This is one of the questions which Luca Petruzzellis discusses in this interview. He also introduces his work on sensory branding and looks at the...
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