Edwin Schmidheiny on International Branding
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding. The post Edwin...
View ArticleNation Brand Builders: Book Review
Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future - by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan. The...
View ArticleBrand New Zealand: Reputation Strengths and Positioning Opportunities
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do...
View ArticleNew Zealand a Good Place to Live, Invest or Visit? Country Report
New Zealand: a good country to live, invest or visit? Find out in this special report with perceptions and expert interviews on NZ's country brand strengths, its priorities and location opportunities....
View ArticleAuckland: A City Branding Success Story from Aotearoa New Zealand
Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker,...
View ArticleWhy Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness
Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent. The post Why Zug, Switzerland? Karl Kobelt on Location Benefits and...
View ArticleHow International House Tampere Attracts Talent to Southern Finland: In...
Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs. The post How International House Tampere...
View ArticleRafael Enzler on Placemaking in Switzerland
Rafael Enzler is one of those persons whose name pops up frequently when discussing placemaking, destinations and sustainability – especially The post Rafael Enzler on Placemaking in Switzerland first...
View ArticleWhy Switzerland? Country Report
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths. The post Why Switzerland? Country Report first...
View ArticleSirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation
Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent. The post Sirpa Tsimal on Switzerland’s Approach to FDI...
View ArticleVasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic...
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine. The post Vasyl Myroshnychenko on Ukraine,...
View ArticleAuckland City Branding Success Story – Place Brand Leaders Podcast Episode Six
Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited. The post Auckland...
View ArticleDestination Recovery Strategies Post-Covid: Expert Advice
Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind. The post Destination Recovery Strategies...
View ArticleAMAALA Destination Case Study: Reinventing Luxury Through Sustainability in...
AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability. The post AMAALA Destination Case Study:...
View ArticleHow Place Brand Credibility Impacts Place Attachment, Consumer Loyalty
How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria. The post How Place Brand...
View ArticleIs Soft Power the Answer to Isolationism? Looking Back at the Global Soft...
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year. The post Is Soft Power the Answer to Isolationism? Looking Back at the Global...
View ArticleBridging the Language Barrier: A Chinese Place Branding Literature Review...
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight. The post Bridging the Language Barrier: A...
View ArticleOn New Zealand and Costa Rica – Place Brand Leaders Podcast Ep. 7
New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast. The post On New Zealand and Costa Rica – Place...
View ArticleA City Brand Assessment of Warsaw, Poland
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place...
View ArticleDariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place...
Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing. The post Dariel Curren on the Benefits of...
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