Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business...
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in. The post Why Graz? Andrea...
View ArticleWhat Inspires Place Branding Professionals? Stories of Persons, Locations and...
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters. The post What Inspires Place Branding...
View ArticleWhy Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts...
What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in. The post Why Baselland? Thomas...
View ArticleWhy Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as...
Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe. The post Why Western Switzerland? Thomas Bohn on the...
View ArticleWhich Are the Strongest and Most Valuable Nation Brands in 2020? Brand...
Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them. The post Which Are the Strongest and Most...
View ArticleGood Country Index 2020: Simon Anholt Shares Key Insights
Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't. The post Good Country Index 2020: Simon Anholt Shares Key Insights first...
View ArticleWhy Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location
Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview. The post Why Schwyz? Urs Durrer...
View ArticleWhat Is Place Brand Management? In Conversation with Martin Boisen
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast. The post What Is Place Brand...
View ArticleBrand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck...
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out. The post Brand Singapore...
View ArticleRobert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect
Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding. The post Robert A. Saunders on Screen Tourism,...
View ArticleWhy Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus...
Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0. The post Why...
View ArticleWhy Switzerland? Patrik Wermelinger on Investment Promotion and How the...
Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation...
View ArticleFred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
View ArticleOnur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence...
Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
View ArticlePlace Branding 2021: Key Priorities and Trends to Watch
Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts...
View ArticleHow to Increase Place Resilience to Mitigate Climate Change Impacts and...
Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change....
View Article2021 Place Branding Trends and Priorities – Podcast Episode 5
What's in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders...
View ArticleGetting Nation Branding Right Post-Covid – Euronews Debate
Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially The post Getting Nation Branding Right Post-Covid – Euronews Debate first...
View ArticlePlace Branding Academy is Finally Here!
Launched: Place Branding Academy by the International Place Branding Association. Combining expertise from academia and practice, involving leading specialists around the world and offered by an...
View ArticleIs America Back Again? Rebuilding Brand America
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason. The post Is America Back Again? Rebuilding Brand America first appeared on TPBO.
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