Nordic Place Branding Conference 2020 Webinar – Reflections
Reflections on the Nordic Place Branding conference webinar which took place April 2nd, with Greg Clark, Simon Anholt as key speakers, with case presentations on Utrecht, Ireland and Landsbyggare.
View ArticleHow Utrecht Uses City Branding to Promote Healthy Urban Living | Ank Hendriks
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city...
View ArticleNairobi City Performance, Brand Strength and Reputation
Nairobi's economic performance, brand strength and reputation according to international rankings and indices measuring city attractiveness and appeal to potential visitors, talent and investors.
View ArticleHow to Communicate Clearly in Times of Crisis: Podcast with Günter Soydanbay
How to communicate clearly in times of crisis? The Canadian psychologist and brand strategist Gunter Soydanbay explains in the Adapt Inc. Places podcast, hosted by Aleks Vladimirov.
View ArticleArgentina Country Performance, Brand Strength and Reputation
Argentina’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
View ArticleHow to Attract Talent to the Countryside: Example Landsbyggare in Sweden |...
Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to...
View ArticleIndonesia Country Performance, Brand Strength and Reputation
Indonesia’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
View ArticlePlace Branding Accountability: Why and How to Measure Success
Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.
View ArticleMeasuring Place Branding Success: Challenges
Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending
View ArticleHow Cities, Regions and Countries Measure the Success of Place Branding...
Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
View ArticleSingapore Country Performance, Brand Strength and Reputation
Singapore’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
View ArticleHow Talent and Sustainability Will Attract Business and Make Your City...
Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
View ArticleConceptual Clarity on the Difference Between Place Promotion, Marketing and...
What's the difference between place promotion, marketing and branding? Martin Boisen explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.
View ArticleGieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the "brutally local" theme.
View ArticleMunich City Performance, Brand Strength and Reputation
Summary of global rankings and indices on Munich’s city performance, its sustainability, attractiveness for digital nomads, brand strength and reputation.
View ArticlePerth City Performance, Brand Strength and Reputation
Perth's city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
View ArticleWebinar: Talent Attraction During COVID-19 – How European Regions Do It
Talent attraction and -retention and how regions can collaborate: the focus of a webinar by Future Place Leadership, taking place June 18th 2020.
View ArticleMexico’s Country Performance, Brand Strength and Reputation
Mexico’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
View ArticleConsol Vancells Casanovas on Barcelona City Branding, Co-Creation and...
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the...
View ArticleThe Class of 2020 Trend Report: Key Insights on Placemaking and How We Live,...
Latest insights and findings from The Class of 2020's report on trends and tendencies in how we live, study and work. Must read for talent attraction managers.
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