Is Country Branding A Waste of Money?
Is country branding a waste of taxpayers' money? Yes, if it's reduced to paid media advertising campaigns, argues Robert Govers. Here's how to do it better.
View ArticleOn City Branding in China, Image Research and PubIic Diplomacy | Interview...
Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her...
View ArticleHow Alserkal in Dubai is Reimagining Cultural Spaces for Urban Sustainability...
Vilma Jurkute in this interview reflects on the role of culture and the arts in urban development and city branding, and shares key insights she's gained through her work as Director of Dubai's premier...
View ArticleSneak Preview: Nordic Place Branding Conference 2020 in Oslo, Norway
Nordic Place Branding Conference 2020 is taking place in Oslo, Norway, April 2nd. We caught up with Future Place Leadership's Pärtel-Peeter Pere who tells us who should attend and why - how those in...
View ArticleHow Antioch in Northern California Became the City of Opportunity | A...
Why and how the Northern Californian city of Antioch went through a rebranding process: a city branding case study told be David Kippen, co-founder and director of Evviva Brands.
View ArticleOn Investment Opportunities, Talent Attraction and Brand Haïti | Interview...
Tessa Jacques Antoine in this interview shares the story of Haïti, its country branding and how the small island state is working towards attracting investors and talent.
View ArticleEurope’s Hottest Investment Destinations 2020: Cities and Regions to Watch
Which European cities and regions are the hottest investment destinations in 2020? Naomi Davies of fDi Intelligence presents some of the highlights and insights from the recently published European...
View ArticleHow a Place Brand Balance Sheet Can Help to Measure City Branding Impact:...
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on...
View ArticleHow Struer Became The City of Sound: Interview with Peter Kjeldbjerg
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
View ArticleWhat Is It Like to Be a Digital Nomad or E-Ployee?
Julian Stubbs in this guest post looks at the differences between digital nomad and e-ployee and the benefits of working as an e-ployee.
View ArticleClimate Emergency: How Place Branding Strategies Can Help to Address It
How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.
View ArticleOn the Reputation of Places, Country-of-Origin Brands and How He Is Bringing...
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
View ArticlePlace Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
View ArticleOn Brands and How to Build a Future-Oriented Branding Strategy | Interview...
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
View ArticleWhy Invest in Place Branding – How Useful Is It?
Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
View ArticleSeeing Azerbaijan From a New Point of View – Destination Branding by Landor
Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
View ArticleOslo City Performance, Brand Strength and Reputation
Oslo: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring Oslo's economic performance, its sustainability, brand strength...
View ArticleCorona Pandemic: What it Means for Place Branding Community
Corona pandemic: how is it affecting the place branding community? How are place brand professionals and organizations responding? Might place branding even be crucial at time of recovery from...
View ArticleBudapest City Performance, Brand Strength and Reputation
How does Budapest perform in terms of economic strength, livability, urban sustainability and city brand strength? Here a snapshot of global rankings and indices on Budapest, the capital of Hungary.
View ArticleFrom Competitive Identity to the Good Country Equation and Place Branding 2.0...
Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity
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