What’s the Difference Between Branding, Image, Marketing, and Promotion?
What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals. The post What’s the Difference Between...
View ArticleSustainability Awards: How Useful for Destination Branding?
Do sustainability competitions add real value to a destination and its branding? Find out from our panel of sustainability and destination specialists. The post Sustainability Awards: How Useful for...
View ArticleClimate Emergency or Pandemic: How Global Issues Impact Destination Branding
How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights. The post Climate Emergency or Pandemic:...
View ArticleCan Destination Branding Influence Sustainable Travel Behavior?
How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel. The post Can Destination Branding...
View ArticleGood Practice Stories: How Important for Sustainable Destination Brands?
Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands. The post Good Practice Stories: How Important for Sustainable...
View ArticleHow to Use Data to Support Place Branding and Location Promotion
How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice. The post How to Use Data to Support Place Branding and Location...
View ArticleEight Examples of Inspiring Community-Centric Place Brand Development
Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples. The post Eight Examples of Inspiring...
View ArticleHow Innovative Place Branding Can Boost Sustainable Development – And Vice Versa
Expert views on how innovative place branding initiatives can boost the sustainable development of countries, cities and destinations. The post How Innovative Place Branding Can Boost Sustainable...
View ArticleInnovative Place Branding for Sustainability: Opportunities & Priorities
Expert views on innovative place branding for sustainability of destinations, communities and business locations: opportunities and priorities. The post Innovative Place Branding for Sustainability:...
View ArticleInnovative Place Branding for Sustainability: Obstacles & Challenges
Expert views on challenges reducing our ability to use place branding innovatively as a tool for sustainable community and location development. The post Innovative Place Branding for Sustainability:...
View ArticleOlga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics
Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development. The post Olga Rauhut Kompaniets on Place Branding and...
View ArticlePlace Branding 2023: Key Priorities and Trends to Watch
What are the place branding trends and priorities in 2023? We asked our panel of place brand experts. Here's what they said. The post Place Branding 2023: Key Priorities and Trends to Watch first...
View ArticleHot Destinations in 2023 for Talent, Investors, Tourism
Top locations 2023: Expert views on cities and regions which are right now the most sought after by investors, skilled workers and visitors. The post Hot Destinations in 2023 for Talent, Investors,...
View ArticleRyan Short on Placemaking and City Branding Practice in the US
Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding. The post Ryan Short on Placemaking and City...
View ArticleAdriana Acosta on 10 Years of the Essential Costa Rica Country Brand
Country Brand Director of PROCOMER, Adriana Acosta on the Essential Costa Rica country brand evolution over the past 10 years, and its future priorities. The post Adriana Acosta on 10 Years of the...
View ArticleCan Destination Branding Influence Sustainable Travel Behavior?
How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel. The post Can Destination Branding...
View ArticleGood Practice Stories: How Important for Sustainable Destination Brands?
Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands. The post Good Practice Stories: How Important for Sustainable...
View ArticleHow to Use Data to Support Place Branding and Location Promotion
How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice. The post How to Use Data to Support Place Branding and Location...
View ArticleEight Examples of Inspiring Community-Centric Place Brand Development
Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples. The post Eight Examples of Inspiring...
View ArticleHow Innovative Place Branding Can Boost Sustainable Development – And Vice Versa
Expert views on how innovative place branding initiatives can boost the sustainable development of countries, cities and destinations. The post How Innovative Place Branding Can Boost Sustainable...
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